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Internal communication is a crucial tool for strengthening employee engagement and both collective and individual performance. It ensures that employees receive the information they need to work efficiently, whether independently or as a team.
But that’s not all. Internal communication also plays a key role in spreading company culture, creating a sense of belonging among employees, uniting them, and improving retention within the organization.
With the digital transformation of businesses, the normalization of remote work, the growing importance of environmental concerns, and employees’ increasing expectations for personalized experiences, internal communication channels are evolving.
So, what are the key internal communication trends and best practices to adopt in 2025 to effectively communicate with your teams and boost organizational performance? Mozzaik365 takes a deep dive into the topic. Enjoy your reading!
What Are the Internal Communication Trends in 2025?
In 2025, several major trends are shaping the future of internal communication:
The Rise of Hybrid and Asynchronous Communication
With the ongoing digital transformation, the widespread adoption of remote work, and environmental challenges limiting travel, employees must be able to collaborate effectively—even when they’re not physically in the same office.
Hybrid and asynchronous communication tools, such as Mozzaik365 or Microsoft 365, cater to this need. Create a modern intranet integrated with a communication app like Teams allows employees to access their documents, tools, and conversations from anywhere.
Moreover, thanks to real-time and asynchronous co-editing features embedded in Digital Workplaces (such as Word, PowerPoint, or Whiteboard), employees can seamlessly collaborate on projects without needing to meet in person or risk losing key information.
When built on the right technological solutions, hybrid and asynchronous communication enhances collective performance and improves the employee experience.
The Hyper-Personalization of Communication
Employees have become accustomed to receiving personalized communications and services in their private lives. On social media platforms like Instagram and Facebook, they see advertisements tailored to their age, location, interests, and even current concerns.
This level of hyper-personalization resonates strongly with individuals. According to a 2023 study by Salesforce, 73% of customers expect greater personalization as technology advances, and 80% believe that a company’s experience is as important as its products or services.
This expectation is now prevalent in the workplace as well. To stay informed without being overwhelmed by excessive information, your employees expect to receive the right message, through the right channel, at the right time.
In 2025, as an internal communication manager, you must embrace hyper-personalization. This means segmenting your internal audiences (by role, location, or other relevant factors) and delivering targeted messages through appropriate communication channels.
Mozzaik365’s Digital Workplace allows you to precisely target your internal audiences with relevant information and resources. For instance, you can customize a new employee’s dashboard to display news, events, links, and applications that are directly relevant to them.
The result? A personalized dashboard that enhances the user experience. Employees feel valued and understood, strengthening their engagement with the company. They also save time and reduce stress, as they are no longer overwhelmed with irrelevant information.
Employees as Ambassadors of Company Culture
According to a 2019 Businesswire survey, consumers are 2.4 times more likely to perceive content as authentic when it is generated by users rather than by a brand.
In 2025, to engage both your internal and external audiences effectively, you need to embrace the trends of Employee-Generated Content (EGC) and Employee Advocacy.
Your employees are your best employer brand ambassadors. They have strong credibility among their peers, and by sharing authentic experiences, they build trust with colleagues and potential candidates.
To foster Employee Advocacy within your organization:
- Select the right ambassadors: Identify employees who are highly active and followed on both internal and external social networks, as well as those who are deeply engaged in company life.
- Train your internal ambassadors: Ensure they understand corporate communication principles, such as the types of content to prioritize, preferred language, and strategies for handling potential crises or negative feedback.
- Make it easy for them to share company messages: Provide employees with a simple way to relay corporate content on their personal and professional social networks, including your internal social network (ESN).
Mozzaik365’s intranet platform is a powerful internal communication tool that helps transform employees into brand ambassadors. Employees can easily access and engage with company updates via a “social media wall”, where they can react to or share posts with just one click.
By leveraging Mozzaik365, you can boost employee engagement and turn your workforce into advocates for your employer brand. With seamless access to company news, employees can effortlessly share updates on their own social media, adding a personal touch when possible.
What Are the Trending Internal Communication Tools in 2025?
Beyond the major trends mentioned above, several internal communication tools are expected to take center stage in 2025. Their purpose: to help you implement effective and inspiring communication.
The Digital Workplace to Simplify Employee Journeys
The Digital Workplace or modern intranet remains undeniably a major trend for the coming year. According to a study conducted by the Union des Annonceurs, more than 64% of the top 1,500 French companies are equipped with an intranet, with McKinsey reporting a potential 20 to 25% increase in productivity.
In 2025, it is time for late adopters to seize the opportunity offered by collaborative platforms such as Microsoft 365, Google Workspace, or Mozzaik365.
What makes these solutions so effective? They centralize all the tools, communication channels, and resources that employees need to work individually or as a team. A well-structured Digital Workplace streamlines employees’ daily operations, simplifying their tasks and improving efficiency.
A solution like Mozzaik365, for instance, facilitates the onboarding process for new employees. They gain access to a personalized dashboard where they can find key information, contacts, deadlines, training resources, and tools needed to get started and quickly integrate into the company.
Beyond key moments in the employee journey, Mozzaik365 enhances the daily employee experience. Users can navigate seamlessly between different applications, communicate effortlessly with colleagues, and easily view relevant information such as contacts, company news, and calendars.
The result?
According to a Deloitte survey, organizations that implement a social intranet like Mozzaik365 experience a 20% increase in employee satisfaction and an 87% improvement in employee retention.
The Mobile Application for Effective Communication Across All Internal Populations
In 2025, the smartphone will also establish itself as an essential internal communication tool. Employees are already accustomed to using their mobile phones to access information and communicate in their personal lives, making it logical to integrate this habit into your internal communication strategy.
For internal communication managers, smartphones help overcome a major challenge: communicating with a diverse workforce. Through mobile solutions, you can, for example, reach frontline employees who do not have access to a work computer or corporate email address.
Mobile communication can take different forms.
SMS remains a highly effective top-down communication channel, particularly useful for delivering urgent or critical updates to frontline workers.
However, in 2025, companies will favor more engaging and inclusive communication tools.
With the MODA app by Mozzaik, for instance, you can provide frontline employees with a fully mobile-friendly interface, allowing them to easily access company news, upcoming tasks, chat conversations, and social media feeds.
In short, with the MODA mobile app by Mozzaik, your frontline teams are no longer limited to top-down communication. Employees working in retail stores, warehouses, or on the road can actively engage with the company’s internal network (cross-functional communication) and provide valuable feedback (bottom-up communication).
Leveraging all these forms of internal communication ensures that all employees remain informed, actively engaged, and truly involved in the company’s life, ultimately boosting their commitment and sense of belonging.
Video Content for Inspiring and Engaging Communication
Video content is one of the most popular formats among internet users. According to HubSpot, 50% of consumers prefer video over other content types, such as newsletters or social media posts.
This is no surprise, as video is an engaging and easily consumable medium. Through visuals and sound, it helps convey emotions effectively. Additionally, if a person is featured, video adds a human touch, fostering a sense of authenticity and trust.
Given all these advantages, video is undoubtedly a medium to integrate into your internal communication strategy in 2025. To do so, consider different formats, such as:
- Short videos posted on your internal social network Microsoft Engage to introduce a team, share weekly objectives, or deliver messages from leadership.
- Live webinars broadcast via Microsoft Teams to launch a new project, unveil yearly results, or explain a new corporate strategy.
- Motion design videos published on your Mozzaik365 HR intranet to clarify complex topics such as employee savings plans and retirement benefits.
- Immersive virtual reality videos shared on your Digital Workplace to offer employees virtual tours of your production sites or technical demonstrations.